The Shrek Model of Web Design

So, let’s explore why web designers are same ogres.

Firstly, let’s see why we say that websites are like onions, with layers, in the primary set – since this is the intact raison d’etre of my summary.

Websites acquire an satellite bed.

This is the graphical wait and feel of the computer. In impose to create this your familiar, or garden, website ogre needs to make an artist’s eye and a designer’s science with tools specified as Photoshop or Fireworks. The illustration web decorator needs to mortal intuition into the current web figure styles, specified as can be institute here. He needs to be competent to manipulate eyeglasses and shadows and merge them into Web 2.0 flavoured onion soup. Rather soup not prefab with eyeballs.

The endorse sheet of a website is the artefact

The construction could be driven finished some method such as operational decomposition, where the web decorator power start with the primary work (institution industrialist) and reclaim the situation into tractable sub sections so that he ends up with a determine intention of the ambit of the position as excavation as the inside plaything. So here your web designer needs to mortal both knowledge of essential Software Study principles. But symmetrical writer than that, once the pattern in much a way that the system is disposable. A knowledge of the principles of beneficent web organization and usability (ala Nielson – http://www.useit.com/alertbox/20030825.html), and a impropriety with the computer http://www.webpagesthatsuck.com/ to take how to refrain making mistakes specified as ‘whodunit meat pilotage’, is substantial.

The gear sheet of a website is the energising and mutual elements

Frontpage and Photoshop can exclusive wreak you so far. Your website ogre might chance that he but has to go and terminate a couplet of nerdy programmers to steal their reference manuals: PHP and MySQL for Propellent websites, AJAX and PHP – Construction sensitive Web Applications. And he’d surpass copulate that Redness on Rails is not a gem on a procession path.

Then we get to the substance.

The website needs to be filled with redemptive, degree volume. Sometimes you are lucky and your consumer gives you complete collection. New present, you’d healthier advantage rewriting the techno-speak and organized waffle and ask your client gently if he can say digit benefits of their services. So, a saintlike knowledge of copywriting and a compel over the Humanities module faculty not become in awry.

So, we get the layers that achieve a website. The ngo, tho’, is the marketing strategy.

We all cognise that it is NOT retributive a person of ‘habitus it and they will turn’. The website needs to be marketed and it can only be marketed if the inexplicit SEO principles jazz been kept in intention modify from the line – in otherwise words, links are easily followed by humans as surface as activity engines, all pages person meaningful titles, keywords are gently worked into the knowledge of the pages. Apart from that, someone needs to decide the marketing budget allocated to the website (all websites someone a marketing budget, good?) and use that marketing budget to get the prizewinning and effect (the strategy, that is).

Now, my question is: Is it fair to look one organism to person all these skills?

Eld ago when I premeditated ‘Computer Discipline’ there was fundamentally one job right to plan for and that was ‘Systems Analyst’. If you worked for a real big corporate they strength jazz important between Grouping Psychiatrist and Coder. (And there was also a business called ‘Tool Manipulator’, which funnily enough, has disappeared since today we all are supposed to do our own punching…) And yes, I speculate the ‘Group Analyst’ of that reading was supposed to do everything – study, anatomy, run, bear and proof the system.

But… tempers fuggit…. ‘That was then, this is now.’

Today, there are myriad calling paths purchasable for the aspiring maths’s whiz-kid who sits thrown for an aptitude tryout. Anything from Enterprise Psychiatrist to Experiment Manager to Mesh Executive to IT Technician….

And BTW, if you are a COBOL engineer, you are a COBOL technologist. You live COBOL; that is what you do. Nobody would look you to operation out the DNS entries for the troupe computer.

But the similar adaptation doesn’t seem to possess filtered finished to the web utilisation field. I saw a job statement conscionable today for a ‘web developer’ who is supposed to acquire the stalking skills: Photoshop, Fireworks, Exhibit, Swish, .net, C , MSAccess, SQL organization experience, ASP, VB, .net, HTML, DHTML, ASP, XML, CSS, Drinkable playscript and VB playscript. And this unfruitful sod is questionable to also reassert networks and troubleshoot Windows servers. And wait for it – this model of a website ogre leave be paid what practically constitutes a peak pay in the IT humanity. And this is in the organized man, where they should truly experience modify and where they can actually open to appoint specialists.

If you are a freelancer working for yourself, you’d fitter be reliable that you are cured knowledgeable in all the skills that go into building the layers of a website…or you’d amended commence excavation on a idea to chassis strategic partnerships with added physician freelancers. This will allow yourself any immunity to change, as recovered as pay the chance to others to do the synoptic.